Clever. Creative.
Content Strategy & Copywriting
Content strategy and copywriting to knock the socks off humans and search engine robots alike.
Bethany G. Rogers
Writer and content strategist
I’m a freelance content strategist and copywriter who’s business-minded and creative. Mixing the art of good writing with the science of a great strategy, I help businesses explore what words they need and where.
As a senior copywriter with a strong background in communications, SEO, content design and UX, I’ll work closely with you and your design and web development teams to help you knock the socks off humans and search engines alike. From SEO web copy to content plans, lead magnets to media releases, I’m here to help you with clever and creative strategy and content.
Slot me into your corporate marketing team for copywriting support, or give me a call and we’ll figure out how to launch your next big thing with clever communications.
Clear and creative content strategy and copywriting.
Get on the write track
Modern writing is so much more than good wordsmithing. You need the right words in the right places. You need copy that’s search engine optimised, so your customers can find you. You need content that’s engaging, on-brand and in-tune with your audience. And you need a solid content and communications strategy, so that your brand is cohesive and you’re not wasting energy yelling into wormholes.
To get on the write track, you need a writer who’s SEO-savvy and strategic, with a wild creative energy.
Services.
Strategy
Get off that hamster wheel and take a data-driven, goal-oriented approach to your content. Discover what you need (and where) to meet the business’s goals.
Copywriting
Get copy and content that’s well-researched, on-brand and tied to your business goals. SEO writing, blogs, lead magnets and more.
Communications
Clever storytelling and strategic communications for creative brands. Get in control of your content and communications.
Editing
Need a quick trim and polish? (We’re talking copy, not nails here). Structural edits, proofreading, children’s book editing and more.
Why Me?
Business-minded. Switched-on when it comes to branding, tone of voice and sales-driven copy.
I’m no rookie. I’ve worked full-time in the writing and communications industry since 2014 (and freelanced, volunteered and studied a lot before that).
Industry expertise. Extensive experience in creating digital copy and assets for industries such as: medical, insurance, finance and culture.
Creative and strategic. My creative writing solutions and content plans are tied to your goals and KPIs.